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How to Generate & Share Variants

Once a page has been analyzed and experiment has been created, you can generate the actual variants to be tested and export to be shared within your teams. 

Step 1: Open an approved experiment in the Backlog 

  1. From the Home screen, click View Backlog in the "Experiment Backlog" card, or click Backlog in the left sidebar. 
  2. Find and click on an approved experiment card (e.g., "Make Hero Offer Explicit"). 

Step 2: View the variant generation screen 

  1. The experiment opens in the Lupine Lab view with "Visualize your ideas in action" at the top.
  2. You'll see three cards side by side: 
    • CONTROL — The original/baseline state of the page. 
    • VAR A — The first proposed variation 
    • VAR B — The second proposed variation  

    Step 3: Generate a variant 

    1. Click the Generate button on the VAR A or VAR B card. 
    2. The platform will show an animated progress indicator with status messages like "Applying spatial rules...", "Adjusting typography scale...", and "Syncing interaction states..." as it renders the visual variant. 

      Step 4: Review the generated variant 

      1. Once complete, the variant card will display a visual rendering of the modified page. 
      2. You can click the star icon in the top-right corner of a variant card to mark it as a favorite. 

        Step 5: View the implementation spec 

        1. Click Show spec on any variant card to expand the detailed, developer-ready implementation specification. 
        2. This includes exact copy changes, layout instructions, responsive behavior (desktop vs. mobile), spacing requirements, and design constraints. 
        3. Click Hide spec to collapse it. 

            Step 6: Export or share 

            1. Use the Export button in the top-right corner of the experiment page to export the experiment details and variants for your team. 
            2. Use View in Analysis (top-right) to jump back to the original analysis that generated the experiment.