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Lupine FAQs

Analyze any website to discover optimization opportunities.

What is Lupine? 

Lupine is an evidence‑based, AI‑powered Conversion Rate Optimization (CRO) tool that analyzes webpages and surfaces expert, test‑ready ideas with full resolution variant wireframes to improve website conversion. It is built on over 15 years of dedicated CRO agency experience and more than 10,000 validated tests, and uses GAIN Conversion’s proprietary frameworks - such as the Lever Framework, Confidence AI, PIE Prioritization Framework.- to optimize your website.

Who is Lupine for?

Lupine is built for teams whose website is a critical channel and who want evidence‑based recommendations to test their site to increase the likelihood of turning traffic into more purchases, sign‑ups, or leads. It’s ideal if you or your team value high‑quality insights and evidence‑backed test hypotheses with a top CRO agency’s level of rigor, without paying full agency fees. 

What problems does Lupine solve?

Lupine helps you: 

  1. Get access to evidence based and experiment-ready ideas and full resolution variant wireframes from the world’s leading dedicated CRO agency with over 15 years of experience from over 10,000 tests and the Lever Framework*, at a fraction of the cost of what you might expect to pay a dedicated CRO agency. 
  2. Spot high‑impact issues, turn insights into methodically reasoned, shareable test plans.
  3. Prioritize experiments based on impact, effort, and evidence.

How is Lupine different from standard A/B testing tools? 

Traditional A/B tools let you run experiments but don’t tell you what to test and why. You still have to diagnose UX issues, craft hypotheses, and brief design and engineering. 

Lupine focuses on the analysis, ideation, and visualization layers - using methodically reasoned, real-world test history from GAIN Conversion.com, one of the world's leading dedicated CRO agencies with over fifteen years of data from more than ten thousand test results. Lupine uses the proprietary Lever Framework, to generate evidence-based, ready‑to‑run experiment ideas you can deploy through your existing testing stack.

How does Lupine actually work?

Lupine uses several proprietary tools and industry leading frameworks from GAIN Conversion.com, such as the Lever Framework, Confidence AI, and PIE Prioritization Framework, to identify test-ready ideas from over fifteen years of data from more than ten thousand tests.   

What kind of results can I expect?

Teams typically see:

  • Deep analysis of a webpage in minutes.  
  • A clear, prioritized and actionable list of problems and hypotheses. 
  • Experiment ideas with deep evidence and reasoning to help you understand how to better improve your CRO activity. 
  • Visualizations of experiment ideas which you can export
  • Faster test velocity and more likelihood of key conversion metrics uplift. 

How do I start using Lupine? 

Getting started is fast and simple.

Step 1: Get set up here.

  1. Sign up for a Lupine account here, or if your company’s already signed-up, you will be asked to contact your administrator to be added to your account.
  2. Set up your account by verifying your corporate email address or signing-in using either Microsoft of Google single sign-on (SSO) 
  3. Provide your first name, last name, organization name, and role.
  4. Select a plan and add payment details. 

Step 2: Analyze Website URL 

  1. Insert a website URL. 
  2. The tool will take approximately 15 minutes to run a thorough analysis of the website URL. 
  3. Review the analysis that contains reasoning, evidence and experiment recommendations. 
  4. Approve experiment ideas.

Step 3: Start testing 

  1. Click on ‘View Experiment’ or go to the backlog section to see your approved experiment.
  2. Click into the approved experiment and select ‘generate’ under ‘Var A’ and ‘Var B’ to generate visualizations of the experiment. 
  3. Export your analysis and pass to your team to implement in your testing tool or Content Management System (CMS).

How much does Lupine cost? 

Start your 14 day free trial to test up to 3 website URLs. 

Choose from one of the tiered plans to meet your business needs. Please contact sales if you have needs beyond what’s listed in or plans for a custom price tailored to your business needs. We would love to hear from you and discuss plans that make the most sense for your business. 

Does GAIN, GAINIQ, and Lupine do anything with the data from URLs it analyzes? 

Lupine's current input is simply a website URL. Users plug in the URL and the tool generates analyses without requiring any snippets, plugins, or direct integrations.  This limits the types of data Lupine collects to first party data on your preferences within the tool. Lupine does not collect any personally identifiable information from end users or third-party data.

Client Data and Model Training

Any collected data on preferences within the tool stays within individual client accounts for their own benefit only. All data used for model improvement (including our Confidence AI model) is anonymized and generalized to identify trends and patterns in recommendations without being traceable to any specific company or client.

What is the Cancellation and Refund Policy? 

Please visit our Subscription & Cancellation page for details.