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Use Spirea Studio and Creative Variation [ALPHA]

Spirea Studio is where insight becomes creative. Use Creative Variation when you have live performance data and want to build from an existing creative, or use New Creative to start from scratch.

 

NOTE: Spirea Studio is currently in Alpha development. Features and output may not be fully representative of the launch version coming soon. For more information please contact us at iq.support@thisisgain.com. 

How do I create a variation from a live creative?

  1. Open Spirea Studio or select Create Variants, Create Variations or Generate Fresh Concepts from another Spirea view.



  2. Pick a creative from Recommended, or search the full Library.
  3. Click Open Brief.
  4. Select two or three directions. Choose one direction per category; selecting another replaces the current choice.
  5. Review the brief and its Insights, Current Approach and Explore New Directions.
  6. Click Export to PDF if you want to share the brief with a designer or client.
  7. Click Continue to return to the configuration screen.

Spirea reads the source creative’s tags and fatigue score to create a starting brief. Strong-performing elements are preserved unless you deliberately change them.